QUESTION: The FB ads for the challenge and the 2 week trial gave an uptick in leads, but I'm not sure what my goal for leads would be? I know I need to get about 8 consults because we convert about 50% of the consults we have.
ANSWER: Industry averages generally have half the leads converting to consults/trials and half of those converting to memberships… Obviously it’s not always the same for everyone- this can be a product of lead quality (does your marketing campaign hit the correct areas with a clear message towards your target market), follow-up system (texting, calls, emails- review the system in place and the admin driving the process), and of course location (some areas simply require higher volume because the population is more diversified and the target market his harder to hit).